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Online retailers are advised to prepare PPC campaigns early for Christmas

Online retailers are being advised to prepare their Christmas pay-per-click (PPC) campaigns weeks and months before the actual holiday season. In an article for Search Engine Land, ...

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Dentists and SEO

Online marketing is becoming a popular alternative for dentists to find their customers. Dental advertising is not cheap. Print ...

Keywords for local and international SEO campaigns

What differentiates local search engine optimization (SEO) campaigns from international SEO campaigns? An overlap between the two would allow ...

Before you integrate social media to your SEO campaign

Social media is a key ingredient to search engine optimization (SEO). These sites allow you to find and ...

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Update your Google Certification before the end of October

Google marketers are urged to update their Google Advertising Professionals qualification on the Google Certification Programme. They only ...

What can Google AdWords do for you?

Creating a Google AdWords account will have a positive impact on any online business. It will allow a business ...

Local SEO on the rise

Local search engine optimization (SEO) is becoming a top priority among online retailers and service providers. In the local ...

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Fathom SEO Recognized on Inc. 5000 List of Fastest-Growing Companies

[PRWEB press release] -- Fathom SEO, a Cleveland-based search engine marketing leader, has been rated among the 5,000 ...

Yahoo! transitions some search functions to Bing, SEO modifications are necessary

Yahoo! has recently transitioned some its search functions to Microsoft Bing. The second most used search engine announced in ...

Google AdWords

Google AdWords has compiled an online advice video to help companies make the most of its resources. The pay ...

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?