ACE allows PPC users to assess different types of text and display ads

AdWords Campaign Experiments (ACE) has been updated to allow users to assess the impact of different types of text and display commercials.

Earlier this month, Google launched the free tool for companies that use pay per click services. It allows them to use tests on keywords, ad groups, placements, and bids.

PPC users can now assess the effects and repercussions of different headlines, call to action buttons, display URLs, and text.

Gordon Zhu from the Inside AdWords team says, “You can compare statistics for experiment versus control traffic and receive statistically significant results, which tell you with confidence whether your experimental changes improved your performance.”