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AdWords integrates new tools
Published on May 23, 2011 by David Castillo · No CommentsReports say that new functions have been added to AdWords’ Search Funnels.
The Search Funnels now has better conversion history windows. They give users a set of reports that can be used to analyze the user’s ad click and impression behavior on Google properties before conversion. This will lessen the guesswork on how well a search engine optimization campaign’s keywords are performing.
Gordon Zhu from the Inside AdWords blog says that they will also introduce a Top Paths report. This will match keywords in your account to a variety of keywords typed by users.
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