AdWords remarkets with new ad feature
Published on March 30, 2010 by David Castillo · No CommentsGoogle AdWords has released a new feature that makes it easier for companies to target browsers who have already visited their website.
According to sources, AdWords has been ‘remarketing’ its product since March, and has proven to be effective for companies who are looking to increase brand awareness, increase sales, as well as clicks.
“We’ve received a tremendous response from the hundreds of advertisers who’re been using it in recent months, across all industries,” explained Aitan Weinberg, product manager at AdWords.
Remarketing involves having to add a new code to a site’s product page, allowing marketers to show relevant ads to previous visitors—who are within the Google Content Network.
Companies can also use the feature to reach YouTube viewers on channels and homepages.
Readers Comments (0)
You must be logged in to post a comment.
Email Updates
Attribution White Paper
1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
News
Facebook pages that generate the most activity and engagement
In a recent study, Facebook explored which of its pages generate the most engagement. Based on their findings, brand ...Online marketers need video content
Video content continues to grow—and online marketing campaigns need to take notice. According to reports, consumers can watch up ...
