Thursday, May 17th, 2012
Email Updates
Amazon tops highest spending list for internet marketing services
Published on April 13, 2011 by David Castillo · No CommentsAccording to a new report, Amazon is the biggest spender of internet marketing services.
Kantar Media estimated that more than $3 billion were spent on the paid search market between October and December last year. During these months, Amazon shelled out around $51 million for online marketing services. The retail group was followed by AT&T, which spent $27 million.
Other than retail and telecommunications companies, travel companies also dedicated significant investments in internet marketing. In fact, four travel companies made it to the top 10 highest spending organizations in the sector in the US.
Readers Comments (0)
You must be logged in to post a comment.
Email Updates
Attribution White Paper
1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
News
Facebook pages that generate the most activity and engagement
In a recent study, Facebook explored which of its pages generate the most engagement. Based on their findings, brand ...Online marketers need video content
Video content continues to grow—and online marketing campaigns need to take notice. According to reports, consumers can watch up ...
