Ask.com relaunches its search engine

When it comes to search engines, most people limit their options to three: Google, Yahoo!, and Bing. However, there are other search engines out there that are fighting for a place beside the big three. Case and point: Ask.com.

The search engine recently announced that it will be offering question-and-answer services once again—which might be of interest to industry experts.

According to reports, Ask is retracting its original roots to create a unique identity as a search engine. If the company succeeds in its relaunching, it can affect the search engine market.

In order to do this, the company needs to create a loyal community through question-and-answer features that are plugged directly into their search engine. Experts say that the search engine’s main advantage is higher engagement.

Ask needs to build services that will be picked by browsers over Google, Yahoo!, and Bing.