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A nationwide T-Mobile voice outage is plaguing users and as of 7 PM EST, the topic was trending on Twitter.
With the ...
As the East Coast of the US logged on early Saturday morning, many found that GMAIL was indeed again down or ...
In the wake of economic crunch, global businesses have two main concerns- effective marketing avenues that can push sales and ways ...
Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix ...
Press releases for SEO certainly work, but in today's world of instant 24/7 news, be certain you are ready for that ...
Attribution Management solutions such as the ones offered by Atlas, Doubleclick, Clearsaleing and C3 Metrics are not for everyone. In fact, ...
In a follow-up to an earlier article on Search Engine Land, Adam Goldberg, Co-Founder and Chief Innovation Officer of Attribution Management company ...
Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine ...
The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to ...
The Hushed Hidden Gaps of Online Media Tracking
Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...
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The Hushed Hidden Gaps of Online Media Tracking
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?