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Attribution Modeling – How Ford Gets Ready

A C3 Metrics perspective on shifts in the advertising world "Before everything else, getting ready is the secret of success." -Henry Ford Why ...

Full Funnel Attribution – 7 Questions You Need to Ask

Mark Hughes, CEO of Full Funnel Attribution provider C3 Metrics has written up with 7 questions you need to ask regarding ...

5 of the Best Free and Open Source Data Mining Software

The process of extracting patterns from data is called data mining. It is recognized as an essential tool by modern business ...

Media Attribution Wars: TV vs. Internet Advertising: Et Tu Brutus?

This is a story about today and the future. Today looks a bit dismal for TV media companies, and tomorrow looks worse. ...

Disaster Recovery – Small Businesses Ignored, says Blanchette

Large corporations invest millions each in disaster recovery, but what plans do you have in place if you are a small ...

T-Mobile Down

A nationwide T-Mobile voice outage is plaguing users and as of 7 PM EST, the topic was trending on Twitter. With the ...

Gmail Down – Is the Wave To Blame?

As the East Coast of the US logged on early Saturday morning, many found that GMAIL was indeed again down or ...

SEO Outsource – Can It Work For You?

In the wake of economic crunch, global businesses have two main concerns- effective marketing avenues that can push sales and ways ...

Attribution Management – Webcast Announced for October 1

Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix ...

Press Releases For SEO – Look Before You Jump

Press releases for SEO certainly work, but in today's world of instant 24/7 news, be certain you are ready for that ...

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