Sunday, August 1st, 2010

News By Last Click News

T-Mobile Down

A nationwide T-Mobile voice outage is plaguing users and as of 7 PM EST, the topic was trending on Twitter. With the ...

Gmail Down – Is the Wave To Blame?

As the East Coast of the US logged on early Saturday morning, many found that GMAIL was indeed again down or ...

SEO Outsource – Can It Work For You?

In the wake of economic crunch, global businesses have two main concerns- effective marketing avenues that can push sales and ways ...

Attribution Management – Webcast Announced for October 1

Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix ...

Press Releases For SEO – Look Before You Jump

Press releases for SEO certainly work, but in today's world of instant 24/7 news, be certain you are ready for that ...

Attribution Management DIY – Part 1

Attribution Management solutions such as the ones offered by Atlas, Doubleclick, Clearsaleing and C3 Metrics are not for everyone.  In fact, ...

Attribution Management Needed For Pay Per Click

In a follow-up to an earlier article on Search Engine Land, Adam Goldberg, Co-Founder and Chief Innovation Officer of Attribution Management company ...

Attribution Management – Index Launched at Search Engine Strategies

Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine ...

Comscore Cookie Deletion White Paper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to ...

C3 Metrics White Paper

The Hushed Hidden Gaps of Online Media Tracking Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO ...

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WHITE PAPER DOWNLOAD

The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?