Wednesday, February 8th, 2012
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News By DataXu
Last Click Attribution: A Simple Way to Misallocate Your Budget
With many new options in the marketplace for purchasing display media, advertisers are taking a hard look at the value of ...LATEST HEADLINES
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1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
