Saturday, February 4th, 2012

News By Jerry West

Google Penalty Check List

Barry Schwartz over at SERoundTable put together a solid Google Penalty “Check List” which I have added to: - Fix trailing slash ...

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The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?