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	<title>Last Click News &#187; Jerry West</title>
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	<link>http://www.lastclicknews.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Wed, 08 Feb 2012 10:26:25 +0000</lastBuildDate>
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		<title>Google Penalty Check List</title>
		<link>http://www.lastclicknews.com/google-penalty-check-list-10278.html</link>
		<comments>http://www.lastclicknews.com/google-penalty-check-list-10278.html#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:05:28 +0000</pubDate>
		<dc:creator>Jerry West</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.lastclicknews.com/?p=278</guid>
		<description><![CDATA[Barry Schwartz over at SERoundTable put together a solid Google Penalty “Check List” which I have added to:
- Fix trailing slash duplicate content issue through<br /><br /><a href="http://www.lastclicknews.com/google-penalty-check-list-10278.html" class="liinternal">Continue Reading </a> &#187;]]></description>
			<content:encoded><![CDATA[<p>Barry Schwartz over at SERoundTable put together a solid <a href="http://www.seroundtable.com/archives/019435.html" target="_blank" class="extlink">Google Penalty “Check List” </a>which I have added to:</p>
<p>- Fix trailing slash duplicate content issue through a 301 (this is due to a Google indexing bug)<br />
- Fix ‘index.php’ duplicate content issue through a 301 (redirect this to the trailing slash: domain.com/index.php to domain.com/)<br />
- Fix ‘www’ subdomain canonical duplicate content issue through a 301 (just doing regular canonical fix isn’t enough if you have subdomains)<br />
- Remove all “dead” and irrelevant links<br />
- Added a privacy policy<br />
- Checked robots.txt -&gt; verify nothing wrong<br />
- Checked safebrowsing tool -&gt; verify nothing wrong<br />
- Checked meta tags -&gt; verify nothing wrong (remove any unnecessary meta tags)<br />
- Did you purchase or sell a SINGLE link?<br />
- Build a couple of nice high-quality links through guest postings.<br />
- Added new quality content<br />
- Added noindex,follow on the individual tag-pages to prevent duplicate content<br />
- Added the new canonical tag<br />
- Removed interlinking<br />
- Added valid and updated XML Sitemap</p>
<p>What if you do all the above, yet you still can’t rank? Consider the following:</p>
<p>- Your site might never have had a problem to begin with. It might have been one of those Google’s freak collateral damage issues that landed you in the soup.</p>
<p>- You correctly identified the issue, cleaned it up, filed a request, but you are in the “mandatory penalty period”, which you no idea how long it will last.</p>
<p>- You haven’t identified the problem or have partly addressed it and Google wants you to do more, a fact you are not aware of and are waiting endlessly for the penalty to end. The problem may or may not be stated as a warning in WMT.</p>
<p>- It might never have been a penalty by Google’s definition, but an algorithmic/filter tweak that has affected a select set of keywords pertaining to your domain. If the overall traffic hasn’t been affected drastically, perhaps a perceived penalty might belong to this category.</p>
<p>- Your site is affected (penalized or algorithmically tweaked), you undertake damage control efforts, file a request to Google citing what might have been the problem that you addressed, which might be a news to Google! So, they use the stick you gave to beat you.</p>
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