Thursday, May 17th, 2012

News By Stephen Schramke

Logic 361 – Like Having a PhD reviewing your Adwords Account Daily

Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine Advertisers Logic361 ...

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The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?