Bing adds new search features

In the search engine world, Google is still king. However, this is not stopping Bing from adding new features on its search engine. Most recently, Microsoft integrated travel information and NFL data to its natural search results, which will provide new opportunities for search engine optimization (SEO).

Microsoft announced the new additions to Bing last week. The travel feature will recognize when whether the user is searching for flight information and the engine will display information departure, arrival, and location data.

The new NFL feature will allow the search engines to realize queries about the league and its players.

These new features will change how Bing handles certain queries, which will affect how search engine optimization (SEO) campaigns perform—particularly those handling sports and travel information.

With Google ramping up its search engine with new social media features, competing sites need to stay on their heels with updates of their own.