Bing and Yahoo gain ground

Search engine optimization (SEO) strategies are about to change as the competition for the top search engine begins to heat up.

Based on comScore’s recent report, Bing is gaining ground on Google. Bing is teaming up with Yahoo to improve its chances for market penetration. The teamed up search engines will hope that SEO companies will optimize for them along with Google.

Figures indicated that Google is still the overwhelming market leader when it comes to search engine use with more than 60 percent of US searches. On the other hand, Yahoo and Bing ranked second and third, respectively.

With more integrations coming this year, Yahoo and Bing are optimistic about their future.

“Right now, Yahoo engineers are joining Microsoft and they’re sharing ideas,” explained Yusuf Medhi, senior VP for Microsoft, during a Search Marketing Expo in Seattle. “We will power the algorithm results and the paid search results—Yahoo has flexibility to add things on top.”

While it is premature to name this alliance as a legit rival of Google, SEO companies must give Bing and Yahoo due credit also. Optimizing for these search engines will also be vital for site exposure.

Source: Media Run