Business Wire gets patent for SEO strategy
Published on September 29, 2011 by David Castillo · No CommentsBusiness Wire, an online press release distributor, has been awarded a US patent for the technological process of optimizing and distributing press statements to maximize their ability to be indexed and found by search engines.
Basically, the Business Wire patented a search engine optimization approach. Will this be a common thing now? Will other companies patent their own SEO approaches?
According to the company, the strategy was born from years of research and development.
“Our new SEO patent provides complimentary enhancements to Business Wire’s already powerful press release distribution and measurement services,” explained Laura Sturaitis, the company’s Executive VP for Media Services and Product Strategy. “Through Business Wire, customers have the power to effectively analyze and optimize their press release content for search, then simultaneously deliver their news to media and market participants via our patented NX delivery network, then measure audience engagement via our NewsTrak reports.”
With the patent, Business Wire continues to be an innovator of online press distribution and communication.
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