C3 Metrics White Paper
Published on July 6, 2009 by Last Click News · No CommentsThe Hushed Hidden Gaps of Online Media Tracking
Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO & Co-Founder of C3 Metrics™ , addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?
As someone who led online customer acquisition for a subsidiary of the #1 auction site getting 8 million customers in three years, I thought I knew everything. As someone who helped an online property grow from 1 million to 15 million unique visits a month with 18 million annual downloads, I thought I knew everything. That was until a client asked three questions…..
Readers Comments (0)
You must be logged in to post a comment.
Email Updates
News
Online retailers are advised to prepare PPC campaigns early for Christmas
Online retailers are being advised to prepare their Christmas pay-per-click (PPC) campaigns weeks and months before the actual ...
Dentists and SEO
Online marketing is becoming a popular alternative for dentists to find their customers. Dental advertising is not cheap. Print ...
Keywords for local and international SEO campaigns
What differentiates local search engine optimization (SEO) campaigns from international SEO campaigns? An overlap between the two would allow ...White Paper Download
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?