Saturday, February 4th, 2012

C3 Metrics White Paper

Published on July 6, 2009 by Last Click News   ·   No Comments

The Hushed Hidden Gaps of Online Media Tracking

Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO & Co-Founder of C3 Metrics™ , addressing these three issues:

1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?

As someone who led online customer acquisition for a subsidiary of the #1 auction site getting 8 million customers in three years, I thought I knew everything. As someone who helped an online property grow from 1 million to 15 million unique visits a month with 18 million annual downloads, I thought I knew everything. That was until a client asked three questions…..

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Attribution White Paper

The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?

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