C3 Metrics White Paper
Published on July 6, 2009 by Last Click News · No CommentsThe Hushed Hidden Gaps of Online Media Tracking
Written by By Mark Hughes, Author, Consultant & Marketing expert & Jeff Greenfield, COO & Co-Founder of C3 Metrics™ , addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?
As someone who led online customer acquisition for a subsidiary of the #1 auction site getting 8 million customers in three years, I thought I knew everything. As someone who helped an online property grow from 1 million to 15 million unique visits a month with 18 million annual downloads, I thought I knew everything. That was until a client asked three questions…..
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Attribution White Paper
1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
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