Can Bing really beat Google?

Because it is the most used search engine, Google is commonly the main target of search engine optimization (SEO) campaigns. However, some experts say that things are about to change with a “Bing.”

In an article from Business Insider, Daniel Ruby—a research director from Chitika—dares to say that Microsoft can beat Google. Ruby says that Microsoft has to sustain three actions to do this:
•    Microsoft needs to push Bing as the primary search engine for the Internet Explorer
•    Microsoft can take advantage of the rift between Apple and Google, by signing a deal with Apple to become the search provider for Apple products—iPhone, iPad, etc.
•    Based on statistics, Bing browsers tend to click more on ads—this advantage needs to be advertised to web masters

Upon the announcement of the Bing-Yahoo partnership, experts predicted that Google would lose some of its market to the new search engine. However, none have dared to say that any search engine can topple Google from the top spot.