July 2009

The PPC advertising revolution—the birth of online businessmen

Published on: 30th July, 2009

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The PPC advertising revolution—the birth of online businessmen  | read this item

You can do everything online.
Whether it’s paying bills or chatting with friends, the internet allows you to do these tasks in a comfort of a click. And it is fact becoming the next bastion of business. The advertising opportunities on the internet are limitless.
Just like conventional business models, the success of an online business depends [...]

SEO And Web Design: Why Now Is The Right Time To Invest

Published on: 30th July, 2009

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SEO And Web Design: Why Now Is The Right Time To Invest  | read this item

(OfficialWire) SEO and Web Design are both booming industries – even in these troubled markets. There are many reasons; financial, commercial and technological, to illustrate why now is the perfect time for you and your business to invest. The Creare Group are capitalising on the current economic slump in the best way possible: to help [...]

SEO Versus Pay Per Click Conversion Study Uncovered on Upcoming Episode of Best Search Strategies Radio Series on WebmasterRadio.FM

Published on: 29th July, 2009

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SEO Versus Pay Per Click Conversion Study Uncovered on Upcoming Episode of Best Search Strategies Radio Series on WebmasterRadio.FM  | read this item

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace announces a new episode of the new monthly radio series “Best Search Strategies”, on Tuesday July 28th at 2pm Eastern Time.
This month’s episode is a discussion on Search Engine Optimization versus pay-per-click, and which tactics bring the highest converting and most [...]

The impact of the Yahoo! and Microsoft integration to SEO

Published on: 29th July, 2009

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The impact of the Yahoo! and Microsoft integration to SEO   | read this item

Google’s stranglehold of the search engine market is about to be untangled.
Today, Yahoo! and Microsoft announced an agreement that will improve the search engine experience for users and advertisers.
As described in the press release, “In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both [...]

Small Business SEO Firm Launches Comprehensive and Affordable SEO Program

Published on: 28th July, 2009

Small Business SEO Firm Launches Comprehensive and Affordable SEO Program   | read this item

As the number of websites continues to increase, search engine optimization (”SEO”) is becoming more important, especially to small businesses. SavvyPRO SEO has created a small business SEO program that offers affordable SEO services to its clients.
Minneapolis-based SavvyPRO SEO is a small business SEO firm which specializes in helping startups and small to medium-sized companies [...]

SEO experts advise sites to produce original content

Published on: 28th July, 2009

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SEO experts advise sites to produce original content  | read this item

Search engine experts (SEO) strongly suggest that companies create original online content to increase their visibility on the Web. Making a successful website entails an integration of SEO and high-quality content—this is the formula that is sure to increase organic search traffic.
Case and point: Associated Content. It is a website of original content submitted by [...]

PPC click fraud rates decrease for second quarter

Published on: 27th July, 2009

PPC click fraud rates decrease for second quarter  | read this item

Click Forensics has released data on pay-per-click (PPC) fraud for the second quarter of the year. The report indicates that click fraud has been reduced compared to the first quarter and it’s down year-over-year as well.
For the second quarter, click fraud rate is down to 12.7 percent, an almost 8 percent decrease compared to the [...]

Advertise.com Puts Value First; Launches New Cost per Action (CPA) Platform for Higher Conversions, Lead Generation and Commissions

Published on: 27th July, 2009

Advertise.com Puts Value First; Launches New Cost per Action (CPA) Platform for Higher Conversions, Lead Generation and Commissions  | read this item

Advertise.com, a premier platform for search, display and CPA marketing, today announced it has launched a new Cost per Action (CPA) platform to deliver highly-qualified traffic for advertisers and increased commissions for publishers. Cost per Action advertising refers to the practice of paying publishers only when their visitors perform a specific action as a result [...]

Esquire Magazine uses SEO techniques to attract online readers

Published on: 25th July, 2009

Esquire Magazine uses SEO techniques to attract online readers   | read this item

Some magazines and newspapers are now using search engine optimization (SEO) to attract their target market and increase Web traffic. In fact, Esquire online magazine is now using SEO to attract more male online readers.
On print, Esquire is known as one of the best men’s magazines in America and around the world. Online, however, the [...]

The value of interaction for SEO companies

Published on: 25th July, 2009

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The value of interaction for SEO companies  | read this item

While many say that search engine optimization (SEO) is a hands-off approach in dealing with clients, a recent survey indicates otherwise.
A new study from the Search Engine Roundtable suggests that almost all SEO companies want their clients to have some sort of interaction in the process. In fact, only three percent of the respondents said [...]

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?