November 2009

Google offers apology for offensive image of Mrs. Obama

Published on: 27th November, 2009

Google offers apology for offensive image of Mrs. Obama  | read this item

(WiredPRNews.com) – Google has offered an apology for a racially offensive image of First Lady Michelle Obama that appears in search results on the site when users query pictures of her. As reported by the Associated Press (AP), the company has posted a letter near the image that acknowledges the possible offensiveness of the content, [...]

How do you top rankings in Google News?

Published on: 27th November, 2009

How do you top rankings in Google News?   | read this item

Online news publishers that are looking to climb up the rankings of Google News are in for a challenge. That’s because conventional search engine optimization (SEO) campaigns do not work as effectively on Google News compared to Google search.
The ranking system of Google News is unclear. Factors like content originality and editorial interest play a [...]

SEO basics—the key to a successful internet enterprise

Published on: 27th November, 2009

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SEO basics—the key to a successful internet enterprise  | read this item

If you own an internet enterprise, you need an effective search engine optimization (SEO) campaign.
And you always start with the fundamentals— like keyword research. This means that you look for the best possible set of keywords for the site and also integrate keywords that are competitive in the search ranks.
In case you did not know, [...]

Search Engine Optimization – An Organic Way to Success

Published on: 27th November, 2009

Business Graph
Search Engine Optimization - An Organic Way to Success

Business Graph with arrow showing profits and gains  | read this item

[SBWire] — SEO or Search Engine Optimization delivers to the customer company measurable, quantifiable results that increase website traffic and grow online revenues. Search Engine friendly web, rich unique on-page and off-page content and an optimum link building profile are what you need…and you need one of the best SEO services.
As a leading Indian SEO [...]

SEO and PR can work together to deliver clients to your website and to gain clients for your business

Published on: 26th November, 2009

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SEO and PR can work together to deliver clients to your website and to gain clients for your business  | read this item

(NewsPR.us and OfficialWire) — Search Engine Optimization is the process of optimizing your website to gain good ranking among the top search engines.  SEO involves different methods all targeted to improve your search ranking and to deliver clients for your business. Your website’s search ranking is determined by a number of factors that are set [...]

SEO your blogs with Swaby!

Published on: 24th November, 2009

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SEO your blogs with Swaby!   | read this item

According to the New York Times, 95 percent of internet blogs fail. However, a Utah-based search engine optimization (SEO) company says that this shouldn’t discourage people from blogging.
SEO by Swaby, a Salt Lake City internet firm, says that bloggers can still succeed if they pay attention to the basic precepts of SEO. The company provides [...]

Can paid search backfire?

Published on: 24th November, 2009

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Can paid search backfire?   | read this item

Companies that are solely reliant on paid links are in for a surprise as search engine algorithms continue to change, according to Mark Jackson from Search Engine Watch.
Jackson says that natural links have more long-term value compared to paid links. And, with Google’s terms of service, paid links can only take a link so far. [...]

The basics of PPC advertising

Published on: 23rd November, 2009

NT5288558
The basics of PPC advertising

08 May 2001 --- Computer search --- Image by © Herrmann/Starke/CORBIS  | read this item

Pay-Per-Click (PPC) advertising is a fast-growing marketing tool that involves the use of keywords and phrases in text advertisements.
This is how to PPC advertising basically works: open a search engine and enter a search phrase or keyword and open the results page.
Aside from the results, you will also notice links on the right page. These [...]

Google launches YouTube captioning feature—what does this mean for SEO?

Published on: 23rd November, 2009

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Google launches YouTube captioning feature—what does this mean for SEO?   | read this item

Google has launched an automatic video captioning service for YouTube videos to make the content more accessible to deaf people or anybody search for videos online. However, experts say that it the new feature also has advantages for search engine optimization (SEO) campaigns.
While the captioning feature is still in its raw stages, experts say that [...]

HubSpot discusses SEO and Social Media in free webinar

Published on: 21st November, 2009

HubSpot discusses SEO and Social Media in free webinar  | read this item

On December 1, HubSpot will sponsor a 60-minute webinar titled “Social Media 101: Combining Blogging, Social Media and SEO for Results”.
HubSpot is a developer of inbound marketing software that helps strengthen an online company visibility on search engines.
The free webinar will be moderated by renowned industry experts, including Armando Roggio and Jeanne Hopkins.
Online shopping is [...]

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?