December 2009

Search Engine Marketing Plays a Key Role in Maintaining Business

Published on: 17th December, 2009

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Search Engine Marketing Plays a Key Role in Maintaining Business  | read this item

[SBWIRE] — Companies are moving towards this new domain, Search Engine Marketing, with more enthusiasm to provide common man, a more relevant, focused & helpful tools & facilities to increase connectivity among internet users throughout the world. Search Engine Marketing is a very interesting field that helps websites to reach at top among all bulk [...]

Real time search and its effects on SEO

Published on: 17th December, 2009

Real time search and its effects on SEO  | read this item

Real time search is the next big thing in cyberspace. Google recently integrated it in its search engine, and Bing has a similar feature as well. This will lead to some changes in the search engine optimization (SEO) playing field.
Bing was actually the first to capitalize on real time search with its Twitter search engine, [...]

Microsoft debuts new mobile SEO app

Published on: 17th December, 2009

Microsoft debuts new mobile SEO app  | read this item

Microsoft is extending the real of Search Engine Optimization (SEO) with the introduction of Bing’s app for the iPhone.
Experts say that the focus of the new app is to provide localized search results and map data. The app also contains several features that could attract new iPhone users. The new app will be competing with [...]

SEO for images—is it that important?

Published on: 17th December, 2009

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SEO for images—is it that important?  | read this item

Experts say that search engine optimization (SEO) is not just limited to site content. It also includes images in weighing which sites will rank top in search engine results.
According to PR and SEO expert, Michaela Lica, optimizing images will attract more traffic and keep visitors more interested in the site.
To optimize images, keywords should be [...]

YouTube leads Google charge in display ad market

Published on: 15th December, 2009

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YouTube leads Google charge in display ad market  | read this item

[AFP] — Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
Google said the home pages of its globally-popular video-sharing website YouTube have become hot venues for display ads.
Google has been masterful at pumping revenue out of “pay-per-click” link advertising [...]

Google’s real time search can help minimize spam

Published on: 15th December, 2009

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Google’s real time search can help minimize spam  | read this item

There is no doubt that Google is the undisputed search engine king. The company controls a majority of the search engine market, and it is statistically the most used search engine in the World Wide Web. However, Google is prone to spammers and black search engine optimization (SEO) operations. This is why Google has developed [...]

More SEO for 2010

Published on: 14th December, 2009

More SEO for 2010  | read this item

According to Andrew Goodman, the trends in search marketing and search engine optimization (SEO) will force marketers to adapt online options for their companies.
Goodman, who recently wrote a guest column in Search Engine Land, said that SEO experts are being risk-aversive to the “black swan” phenomenon. This term is used to describe events that end [...]

Google rolls out real time search

Published on: 14th December, 2009

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Google rolls out real time search  | read this item

Real time search is set to debut for Google this week and search engine optimization (SEO) experts are eager to observe how the new feature will affect search engines.
Real time search is similar to normal searches, but it has second search features. When a keyword is searched, real-time search delivers the most relevant websites and [...]

Google reasserts its place in the search engine market

Published on: 10th December, 2009

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Google reasserts its place in the search engine market  | read this item

With a deal between Bing and Yahoo on the pit, Google’s lead in the search engine market is slowly decreasing. However, recent statistics indicate that the search engine giant had solid numbers for the month of November.
According to Experian Hitwise, Yahoo lost the most to Google in the month of November. Yahoo dropped 3 percent [...]

Yahoo sells Hot Jobs

Published on: 10th December, 2009

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Yahoo sells Hot Jobs  | read this item

Yahoo will be selling its “Hot Jobs” section to a buyer that offers the best price.
Experts say that the search engine is doing so, because of its currently declining performance. With the Microsoft deal coming closer and closer, this is a quick way to get some money for itself.
Reporters estimate the price of Hot Jobs [...]

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The Hushed Hidden Gaps of Online Media Tracking

Written by industry insiders, addressing these three issues:

1. Does the online media industry have a flaw in its reporting?

2. Is there over counting and double paying for conversions?

3. How do we properly attribute a sale with multiple media sources?