January 2010
Click fraud, a practice that weakens the effects of pay-per-click (PPC) advertising campaign, has recorded low incidences in the fourth quarter of 2009.
Click forensics, a click-fraud ...
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Earlier this week, Nielsen statistics indicated that Google is still the top-ranking search engine in the United States (US) during the ...
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The Hushed Hidden Gaps of Online Media Tracking
Written by industry insiders, addressing these three issues:
1. Does the online media industry have a flaw in its reporting?
2. Is there over counting and double paying for conversions?
3. How do we properly attribute a sale with multiple media sources?