Wednesday, February 8th, 2012

July 2010

Policy changes for AdWords

AdWords has introduced a Policy Change Log. Sources claim that the new log will provide a comprehensive list of changes to AdWords, and can be useful for ...

More From July 2010

Picking the social media site for your SEO campaign

Social media is now a big part of search engine optimization (SEO). While the search market is competitive, the social media ...

Ask.com relaunches its search engine

When it comes to search engines, most people limit their options to three: Google, Yahoo!, and Bing. However, there are other ...

Google AdWords introduces third-party PPC services

Google AdWords has introduced many options for its third-party partners. A post from the Inside AdWords blog said that pay per click ...

Amazon.com partners with Facebook

Amazon.com and Facebook have signed an agreement that will give the retailer a special site on the social networking site. The special ...

Last Click Attribution: A Simple Way to Misallocate Your Budget

With many new options in the marketplace for purchasing display media, advertisers are taking a hard look at the value of ...

Yahoo! Japan picks Google over Bing

Yahoo! Japan has designed a new portal for its users. Developers say that they will adopt technology from Google rather than ...

Getting traffic is the key to an online business

Are you getting enough traffic on your website? If you feel that the numbers can improve, then you should invest in a ...

Measuring mobile Google PPC through ValueTrack parameter

Companies that use Google’s pay per click (PPC) service now have a way of tracking the performance of their PPC campaigns. Miles ...

I met my lawyer on Facebook

Lawyers need search engine optimization (SEO) to attract more clients. These days, all businesses need websites, and lawyers are no different. If ...

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The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?