Wednesday, February 8th, 2012

September 2010

Changing SEO algorithms and why content is valuable

Search engine algorithms always change. Online companies need to be prepared for these changes to make the necessary search engine optimization (SEO) adjustments. Usually, companies who are ...

More From September 2010

Focus on organic content to rank well on Google Instant

Good content is the best way to boost your search engine optimization (SEO) campaign. After all, search engines are text machines! Organic ...

Turning a marketing copy into an SEO copy

Copywriting is an integral part of your search engine optimization (SEO) campaign, especially for online retailers. Since search engines are text-based machines, ...

Google republishes its SEO Starter Guide

Google has republished its search engine optimization (SEO) Starter Guide with additional content and new examples. The original version was published two ...

Reusing old posts for SEO

Online companies should consider promoting older blog posts on their websites. This is even more effective if the old topic is popular ...

The value of PPC analysis

Analysis is essential to the success of a pay per click (PPC) marketing campaign. In order to determine if a PPC campaign ...

SEO campaigns should consider targeting mobile users

Online retailers should consider targeting mobile phone users for their search engine optimization (SEO) campaigns. Pay per click (PPC) can also be ...

The value of content to SEO

Driving more traffic to a website is just one part of search engine optimization (SEO). When your consumers arrive at the site, ...

Facebook Places now in UK

Facebook Places is now available for UK users. This feature allows subscribers to publish their location on a map, which their friends ...

Paid searches to benefit from Yahoo-Bing integration

Last month, Yahoo began integrating its organic search traffic with Bing. Yahoo’s paid searches are scheduled to switch by the end ...

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WHITE PAPER DOWNLOAD

The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?