Thursday, February 23rd, 2012

December 2010

Google will investigate cloaking in 2011

In 2011, Google promises to investigate cloaking, a practice that offers different search results to users and search engines. According to sources, the search engine will address ...

More From December 2010

Attribution Model & Raiders of the Lost Budget

There’s an amazing scene in the Steven Spielberg/George Lucas film Raiders of the Lost Ark. It’s the chase scene in ...

New Google News feature can benefit SEO campaigns

Google News has added a new feature that gives browsers the chance to bookmark articles from a particular site. “Follow News” will ...

Social Media and mobile SEO—wave of the future

Search engine optimization (SEO) continues to evolve; and people can expect more changes in 2011. One of the new elements to SEO ...

ACE allows PPC users to assess different types of text and display ads

AdWords Campaign Experiments (ACE) has been updated to allow users to assess the impact of different types of text and display ...

Google Webmaster Tools get SEO-friendly with Top Pages tab

Google Webmaster Tools now have an added feature, a new tab that allows website owners to see more details regarding search ...

SEO: a prerequisite for a successful internet marketing campaign

Ignoring two billion customers is a big mistake for any business. If you don’t have an search engine optimization (SEO) campaign ...

Don’t misuse SEO—it’ll work against you

When misused by a company, search engine optimization (SEO) campaigns can work against the company in terms of rankings. In this ...

SEO: the present and future of internet marketing

Online retailers cannot undervalue search engine optimization (SEO). SEO is the best marketing approach to online retailing. Online companies that do not ...

Take your SEO global with Google Ads for Global Advertisers

Do you want your ads to go global? Then Google can help you out. The world’s most used search engine is launching ...

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The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?