Thursday, February 23rd, 2012

January 2011

SEO goes local

Local search is becoming increasingly important in the search engine optimization universe. For the consumer, this means better shopping convenience. For the online retailer, on the other ...

More From January 2011

URLs of utmost importance to positive SEO results

[VerticalLeap press release] -- Companies utilising SEO services should ensure their URL is “keyword-rich” in order to maximise their efficiency, reports ...

Attribution Analysis without Paralysis | A New Ad Metric

We’re drowning in data, yet thirsting for knowledge. Online advertising is the most measurable form of advertising on earth. But what ...

SEO is a crucial part of website planning

Experts agree. Search engine optimization is an essential component in managing a retail website. In fact, professionals advise that SEO be considered ...

New Tool for Google mobile SEO

Mobile phone advertising just got easier. Thanks to Google’s new ad Preview Tool. The new service allows pay per click advertisers to ...

EU investigation on Google continues

Because it has the biggest search rate, Google is the main focus of search engine optimization around the world. Apparently, SEO ...

New SEO strategies for social media

Experts predict that the usage of social media for search engine optimization will continue to grow in the next year. SEO campaign ...

Attribution Modeling :: Oh the Places You’ll Go

When I was 12 years old, a computer expert came to our school, speaking about the future of technology. He ...

Google tops latest comScore rankings

Based on the most recent comScore rankings, Google is still the most dominant search engine in the world. Google sites emerged on ...

More PPC for 2011

Pay per click campaigns are expected to remain successful in 2011. Experts attributed SEO success to PPC campaigns, which produces leads for ...

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WHITE PAPER DOWNLOAD

The Hushed Hidden Gaps of Online Media Tracking

1. Are you counting the 'full funnel' or just the 'last click'?

2. How are you attributing multiple media sources?

3. How are you attributing 'view-throughs'?