E-mail and social media to be integrated for SEO
Published on December 21, 2011 by David Castillo · No CommentsAccording to a recent study from StrongMail and Zoomerang, social media and e-mail marketing campaigns will be integrated by most companies next year.
The integration includes social share buttons in e-mail send outs, like promo offers and newsletters. This effort will help build brand name and customer loyalty.
Some companies even said that they’re planning to integrate their e-mail campaigns with their mobile campaigns.
Generally, the expansions of customer options seek to increase conversion. By offering more content access via e-mail, conversion and lead generation can be significantly increased.
The integration of e-mail and social will give the consumer plenty of access points to content, encouraging more potential sales and customer interaction.
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