E-mail is now a bigger part of SEO

E-mail has become a big part of the lives of consumers, making it a priority for online retailers.

Elite Email, a renowned research company, says that more than 60% of businesses will increase their investments in e-mail marketing.

Most companies are drawn to e-mail marketing due to its cost efficiency. For instance, it is far more environmental compared to direct mail and other printed collateral.

These days, e-mail marketing campaigns are also used to promote web content. E-mail distribution can serve as link hubs for home sites, new articles, blog posts, among others.