Esquire Magazine uses SEO techniques to attract online readers

Some magazines and newspapers are now using search engine optimization (SEO) to attract their target market and increase Web traffic. In fact, Esquire online magazine is now using SEO to attract more male online readers.

On print, Esquire is known as one of the best men’s magazines in America and around the world. Online, however, the magazine uses keywords that are commonly expected in a Google search.

Esquire recently posted a piece featuring Mary Louise Parker titled “Mary Louise Parker Naked Photos – Mary Louise Parker Ass – Esquire.”

According to Brafton News: “It’s not the first time the magazine has used a search engine optimization (SEO) strategy to attract visitors as Slate points out similar things have been done for pictorials of pop-star Katy Perry and actress Anna Friel,”

In a subsequent column, OC Weekly pointed out that the Slate article also contained the phrase “mary-louise-parker-ass.aspx”.

More and more news outlets are using SEO techniques to drive traffic to their websites. During the start of 2009, Brafton News said that an article from the Atlanta Journal-Constitution’s website was mistakenly posted with parts of the keyword included in the headline.