Based on their findings, brand pages generated the most activity. In particular, sites that shared brand content through their social profiles were the ones that recorded the most engagement.

Facebook says that brand-related topics are among the top posts that merit shares, Likes, and comment threads.

The social media site outlined some popular brand-related topics, including service messages, conversational posts, and brand-related messages. The site also recommended other content options for brands, like photos and compelling posts.

When there’s activity on the site, it becomes a good complement to search engine optimization campaigns.

According to reports, consumers can watch up to 20 hours of video content per month. Majority of these watchers focus on entertainment—something that brands can make!

In addition to that, video content can be shared by consumers across different social media sites, including Facebook. If a brand can make an entertaining piece of video content, it can go a long way in terms of promoting its products.

As the web becomes a bigger marketing platform, content campaigns continue to evolve. A combination of search engine optimization, content, videos, and social media marketing is the best way to market a brand or a product online.

In a study, Experian found that nearly 30% of marketers have a difficult time in developing accurate audience profiles, making it a major stumbling block in their respective content campaigns.

Experian also cited two factors that companies need to monitor in developing online content marketing campaigns: (1) it needs to be compatible across different web access points, including tablets and mobile phones tablets; and (2) it needs to be flanked by a social media campaign for promotional purposes.

The study also found that Pinterest’s growth is something that should be observed. It is now the third most popular social network behind Facebook and Twitter.

Numerous companies are now integrating the social media site to their business strategy. Based on collated data for the few months, Google+ Pages have increased engagement by more the 100 percent.

In addition to that, reports say that subscribers are enjoying sharing content through the search engine’s social media site. That increased engagement activities are spread across different site sectors, including images, links, and video content.

Analysts attribute the increase in engagement to the site’s easy sharing functions.

While desktops and laptops have been around for a longtime, people use mobile phones and tablets have added to the ease of internet access. Consequently, marketers need to craft campaigns for these platforms. Developing campaigns across all these channels is now a competitive necessity for brands.

As is, search engine optimization and content marketing are already staples in internet marketing. The addition of new platforms represents a new body of work for both these campaigns. Same techniques do not apply in SEO and content marketing for mobile and tablets as they do for desktops and laptops.

Currently, many companies are figuring out alternative keyword strategies for mobile search. Adding location-based functions in search queries through mobile can offer advantages.

As of today, desktop internet access is still far greater than mobile and tablet access. However, experts claim that mobile search access would surpass desktop access by 2015.

Here are a few things you should consider when maintaining an SEO campaign:
•    Failures in conversion can mean failures in design. Make sure that your landing pages are easy to understand and appealing. Also, keep content short—online consumers are very impatient.
•    Double check your title tags. Make sure there aren’t redundant keywords and other factors that work against keyword optimization.
•    Streamline your URLs. Make sure they’re categorized properly for easy indexing.
•    While it isn’t a major factor to determining a site’s rankings, site speed is still a factor. Also, slower sites tend to push away customers. The faster the site, the better.
•    Plant content-sharing mechanisms. Your content should have sharing options for Twitter, Facebook, and other social media pages—this’ll give you a boost in your rankings as soon as the people start passing the information online.

In order to be monetized, a site needs to have a consistent stream of traffic. This will strengthen its rankings on search pages, as well as attract lucrative advertisers. But driving traffic is easier said than done.

This is where you can use social media. Blogs and social media profiles allow you to reach out to consumers in a more casual level, giving you the opportunity to earn their trust. Still, there are some obstacles you need to cover.

First, content needs to be of high quality otherwise consumers would read something else. Also, the planted links in blogs and social media pages need to come off as organic. Forcibly inserting links in these pages will make them seem less genuine. Search engines might even tag these posts as web spam, further hurting its rankings.

Second is response. According to studies, many companies fail to take full advantage of social media marketing by not responding to direct consumer queries.

Lastly, a site needs to be constantly updated with relevant content. Search engines, like Google, prioritize sites that are active and consistently updated.

These are simple and effective tips for boosting SEO campaigns through social media.

The two companies have been working in close partnership since February of this year to try and improve SmartDebit’s online presence and generate more revenue from their site. Since work began, the UK-based firm have enjoyed first page results for their chosen search terms. A member of the SEO Positive team in charge of SmartDebit’s campaign explains how the award-winning SEO agency plan to help their client dominate the search engines further.

“SmartDebit have been really pleased with the positions we have helped them achieve so far, so our focus now is to help them maintain first page results and turn the extra visitors to their site into paying customers. As well as placing more of their marketing budget into online promotion, the client has also been keen to work with us on assessing their keywords to make sure they continue to target a large amount of traffic. Following their recent success, they are keen to market their brand towards a wider audience.”

Both parties continue to work together to explore different ways for SmartDebit to continue to create more awareness of their services.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

According to a report from Market Force, social media activity can influence a consumer the way his/her friends’ suggestions do. More than 80% of the respondents in the study claimed that friends’ suggestions—whether delivered personally or through a social network—directly influence their purchase decisions.

The research included over 12,000 consumers sampled from the United States and the United Kingdom. The findings confirm that social media is a pervasive influence in both countries. However, it is a much stronger influence in the US compared to the UK.

Additionally, nearly 80% of respondents said that companies that offer discounts and other promos appeal to their interest. Social media subscribers also expressed interest in brands that posted in-depth company information.

Despite the growing interest of brands in social media, some analysts say that most companies fail to convert browsers to customers by ignoring their direct messages (sent through social media).

Encouraging users to write product-related content on home sites can quickly sway consumer trust. Displaying user-generated product showcases can appeal to some audiences, since studies show consumers regularly read user reviews before online purchase decisions.

Experts say that consumer reviews are among the most trusted forms of content in the World Wide Web. However, opening the door to user-generated content can work against the marketing aspect of the site, especially when negative comments begin to pile up. But, posting these articles will make the site comment section more genuine.

In-house managers also have to moderate spam, constantly check for grammar, and respond to the user messages.