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Focus on organic content to rank well on Google Instant
Published on September 30, 2010 by David Castillo · No CommentsGood content is the best way to boost your search engine optimization (SEO) campaign. After all, search engines are text machines!
Organic content is given even more value with the introduction of Google Instant. On the other hand, the introduction of the new feature could pose problems for pay-per-click (PPC) campaigns.
The arrival of Google Instant will force organic content to align with the popular listings.
In order to appear for Google Instant, content needs to be well-optimized. While the new feature does not change the search engine’s algorithms, it does change how the browser interacts with search queries.
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