Foundation helps journalists attend SEO expo

Everybody knows that print media is struggling to evolve with the latest technologies. However, newly approved grants are helping journalists learn new tools, like search engine optimization (SEO), to make them more competitive.

Recently, the John S. and James L. Knight Foundation has donated $50,000 grants to the National Association of Hispanic Journalists to help pay for 76 members to attend the NAHJ Convention and Media Career Expo at San Juan, Puerto Rico.

The participants were taught a number of new tools in multimedia journalism, which included blogging and SEO. Jose Zamora, journalism associate at the John S. and James L. Knight Foundation, said that this will be necessary to make them more competitive in the future.

“The media landscape is in flux. Journalists need to re-tool and reinvent themselves for the digital age,” said Zamora. “The grant to NAHJ gave Knight the opportunity to help Hispanic journalists maintain their competitiveness in today’s digital media market by learning the latest digital skills.”

The internet is fast becoming the next bastion of information and advertising—two industries that journalists can capitalize on with their writing skills. However, the game is different in the internet. No matter how good an article is, it isn’t guaranteed to succeed unless it has a readership. And on the Internet, guaranteed readership can only be secured with SEO techniques.

Source: Brafton