Saturday, February 4th, 2012
Email Updates
Google gets a head start in the mobile web with Pay Per Call
Published on January 5, 2010 by Last Click News · No CommentsGoogle is setting the standard for mobile advertising with the upcoming release of its Pay Per Call program.
As you know, smartphones allow users to contact phone numbers within the browser. Under Google new system, whenever a user calls a phone number of a mobile ad, Google charges the advertiser.
Pay Per Call will capitalize on the fact that users often respond to mobile ads by calling. The concept is quite similar to Pay Per Click, an online scheme that Google has used.
By putting the service on the mobile Web, Google gives users faster and more convenient access to advertisers.
Readers Comments (0)
You must be logged in to post a comment.
Email Updates
Attribution White Paper
1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
News
Social media marketing is a big part of SEO success
Social media marketing has become a vital part of search engine optimization campaigns. According to study from the University ...
Google Ranked No.1 Las Vegas SEO Agency Partners With MyReviewsNow.net the Biggest Online Shopping Mall
[PRNewswire press release] -- MyReviewsNow offers online shoppers with a wide variety of online shopping choices all in ...
