Google Goggles also needs SEO

Google’s new visual search tool—Goggles—means that online marketing professionals need to pay more attention to mobile image optimization.

Experts say that image-based search engine optimization (SEO) campaigns can attract more traffic from browsers who use the Google application.

Released last December, Google Goggles allows users to take pictures of an object and search for relevant data about the featured item.

The most important element in optimizing an image is Meta data. Also, making the picture stand out is very important.

“Image optimisation would help with mobile visual search because it gives search engines more information about the image so they can return it when a person queries the topic,” explained Laurie Sullivan, MediaPost.

European Interactive Advertising Association indicated that 71 million people in Europe access the mobile web for at least once a week. Each one averages at least an hour a day browsing the World Wide Web using their mobile phone.

Source: DirectNews