Google has introduced new mobile marketing offerings to help online companies come up with shopper-friendly, location-based content. This will greatly improve their visibility online.
With the new additions, consumers will be able to download branded apps for their mobile phones. They can also redirect the user to search ads. Overall, these improvements will improve the consumers’ mobile, online shopping experience.
According to the search engine giant, the new applications will feature mobile advertisements in their search results. Various apps will give consumers the chance to perform keyword-based searches similar to the way they do with traditional Google searches.
For sites that have applications, searches will yield click-to-download options.

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