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Google introduces the spotlight button for news SERPs
Published on November 24, 2011 by David Castillo · No CommentsOn the official Google News Blog, the top search engine introduced the Spotlight button in its News SERPs, which will allow Google+ followers to track stories of interest.
Initial analysis says that the new button has no effect in search engine optimization. On the other hand, it will provide a more integrated experience for Google+ users. More importantly, socially shared content will drive more traffic to Google’s social network, making it a more relevant online marketing platform.
The +1 button will give the search engine a push in the field of shared content.
The new addition will certainly boost the popularity of Google+.
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