Google isn’t as dominant in China | Yes, Google is the number one search engine in the planet. However, it ranks in second place in one of the fastest growing nation’s in the world—China.
In China, the search engine market is led by Baidu, a local company. According to RBC analyst Ross Sandler, Google’s declared profit of $300 million a year from China is a “rounding error.” Sandler told the San Jose Mercury News that some search engine optimization (SEO) techniques in the West are not usually as effective in China.
In recent years, dominant Chinese companies have edged out several American companies. One example is Yahoo, which has sold its Chinese operations to eBay rival Alibaba.
Baidu is a local brand, a trait that is used by the company to market the product with national pride and patriotism. In order to compete in the market, search engine
Search engine optimization (SEO) professionals can achieve the kind of success in China that they have in western markets only by tailoring content specifically to Baidu. In order to compete with local brands, international companies will need to adapt their style—integrating the Chinese culture in the mix.
Source: Brafton News
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