Google partners with New York Times and Washington Post

Google announced that it will be launching an experimental program to change how online media will be presented to browsers. And the search engine giant is partnering with the New York Times and the Washington Post to do so.

Google will introduce “Living Story”—a pilot program that will display all content relevant items of a story in one web page. According to Google, it will use the inverted pyramid model of news reporting. However, experts say that using this method can have a negative effect for search engine optimization (SEO) campaigns.

The application will use tracking cookies to display content that has been added to a story since the user’s last visit. And this give an editor full control of what appears in the page.

On the other hand, the new app can also improve SEO effectiveness by encouraging more click-throughs.

Online journalism has yet to be conquered by SEO specialists—just ask anyone how to top Google news. And with this new application, SEO experts can only hope that it has more positive effects than negative ones.