Google+ values high-quality content

Google+ will value fresh, creative content. This will attract traffic to the site, making it a great platform for advertising.

The social media site’s internal search function will allow subscribers to find specific content on the entire social network. They can browse through all content and profiles that are related to their queries. And with the Sparks feature, the users will be constantly updated on their topics of interest.

Marketers on Google+ will need to invest in fresh content updates daily to ensure online visibility.

For privacy purposes, profiles yielded by search queries are aggressively protected, particularly if the profiles are not in your circle of contacts. While all profiles are searchable, most of their information is kept protected.