Google has published a detailed report that rates the search engine optimization (SEO) on its various properties.
The search engine says that it will use the data to improve its own SEO system, and to help others by sharing Google metrics.
The report included 100 products from Google. And the company said that it is already drafting a follow-up report that will include international localizations.
Google highlighted that one of its biggest shortcomings is the search result presentation page.
Apart from that, the search engine giant also said that it needs to improve its destination sites—where logos led. The report indicated that a majority of the logos were linked to pages that they were not supposed to.
On the other hand, Google also had many positive features, including clear main page result and proper use of headline tags and internal anchor texts.

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