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Integrating SEO and PPC for greater online success
Published on October 22, 2010 by David Castillo · No CommentsCan you combine SEO and PPC?
According to Search Engine Watch’s Jason Tabeling, these two marketing campaigns can be used to cover all your bases.
He says that up to 70 percent of clicks are organic. But it’s a percentage that online companies ought to strive to improve with other campaigns.
“Only a few brands truly take advantage of combined strategies across paid and organic search,” commented Tabeling. “Advertisers should think of how consumers interact with their search efforts, including ad copy and keywords.”
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