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Internet marketing shows growth
Published on April 14, 2010 by David Castillo · 1 CommentSpending on internet marketing campaigns rose by 20 percent through January and March compared to the corresponding period in 2010.
In a recent study compiled by Efficient Frontier, it was showed that investment in pay per click (PPC) marketing recorded growth thanks to the retail sector, whose expenditure rose by 32 percent during the first quarter compared to a year before.
Bing showed strong year-on-year growth numbers, while Yahoo! saw its investments in search marketing decline by 12 percent. Google remained the dominant force in the market with more than 78 percent of online marketing expenditures.
Source: ClickThrough
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