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Internet mobile marketing set to boom by 2012
Published on March 18, 2010 by Last Click News · 3 CommentsInternet mobile marketing is growing, especially in the platforms of the iPhone and Android platforms. In fact, reports say that the emerging market will account form more than a quarter of revenue from mobile apps by 2012.
The report also forecasted that mobile app downloads are set to rise for over 50 billion within the next two years. Revenue from these downloads are forecasted to increase by 62 percent.
By 2012, it is predicted that online marketing services targeted at mobile users will account for more than 28 percent of app revenue. The figure is even bigger in developing markets, like China and India.
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1. Are you counting the 'full funnel' or just the 'last click'?
2. How are you attributing multiple media sources?
3. How are you attributing 'view-throughs'?
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[...] Last Click News [...]
[...] is set to become an integral part of the marketing mix a lot sooner than you might think. In fact a recent report mentioned that by 2012, more than 28% of app revenue in the iPhone and Adroid style markets is [...]
[...] Internet mobile marketing set to boom by 2012 [...]