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Keywords for local and international SEO campaigns
Published on August 29, 2010 by Last Click News · No CommentsWhat differentiates local search engine optimization (SEO) campaigns from international SEO campaigns?
An overlap between the two would allow SEO specialists to create better geographical targeting similar to pay per click (PPC) marketing.
Keyword selection is a crucial element to local and international SEO campaigns.
As written on ClickThroughNews, “In local search, the use of core geographic terms—and their position in a user’s query—directly affects search results. For example, the term “restaurants Maryville” will return different pages to the term “Maryville restaurants’.”
Keywords also have premium value in international SEO campaigns.
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