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Lady Gaga shows us how to market on the net
Published on May 31, 2011 by David Castillo · No CommentsInternet marketing is a great way to connect with your audience. Just ask Lady Gaga!
The pop star used internet marketing and social media to promote her recently launched album, Born This Way.
Her product team partnered with Zynga, Starbucks, and VEVO to promote the album and develop Gaga-themed applications. Now, the pop star has beat President Obama on the Twitter race to 10 million followers. Impressive, right?
The whole internet campaign for Lady Gaga indicates that she has one of the best brand marketing teams in the world. Internet marketing and social media are cost-effective ways to promote an album. When you do them right, you get the most bang for your buck.
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