Logic 361 – Like Having a PhD reviewing your Adwords Account Daily

Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine Advertisers

Logic361 (logic361.com) has been integrating text and display ad statistical confidence scoring since earlier this year – a major new feature of its search engine advertising analysis software application for Google Adwords and Yahoo Search advertisers.

Forget pulling data into Excel spreadsheets - Logic361 ’s statistical scoring software automates the analysis of A/B ad testing and speeds analysis by systematically calculating the statistical relevance of competing text ads.  It provides search advertisers with the unique ability to quickly evaluate their entire ad inventory and make valuable changes with unprecedented confidence.

Logic361’s newest functionality combines years of best practices expertise from companies that include GM, Home Depot, ING Direct, Real Networks, Niemen Marcus, and Wine.com with the expertise of Harvard and Berkeley statistical and mathematical PhD’s.

“Statistical scoring of search engine text ads is long overdue,” said Stephen Schramke, chief executive officer, Logic361. “Google and Yahoo have been explicit in their efforts to reward quality ads with lower costs per click, better placement and increased impression share while correspondingly penalizing poor performing ads.”

Search engine advertisers  can review, at a glance, multivariate statistical scores ranging in confidence from 51% to 99% for pairs of text or display ads. Google Adwords and Yahoo Search advertisers can modify or pause ads instantly within the Logic361 analysis application.

“Search advertising costs are rising and competition is increasing. We have to work harder and faster to cost-effectively deliver results,” said Chris Gilpin, search marketing director, BuyAutoTruckAccessories.com. “I rely on Logic361’s analysis software to quickly test and evaluate new ads. The results have been impressive; quality scores have improved, conversions have increased and our average cost-per-click has decreased.”