Maintaining an SEO campaign

A search engine optimization campaign needs to be consistently updated and modified to sustain its performance.

The failure to maintain a campaign can result in an instant drop in rankings. Company changes, like reorganizations and rebrandings, need to be carefully integrated in an SEO campaign.

Relaunching a site has to be complemented by proper redirects to ensure that it does not affect the current ranking performance of its website.

Of course, the campaign also needs to be backed by well-selected keywords—they are the core of an SEO campaign.