Marketers prefer SEO
Published on December 8, 2011 by David Castillo · No CommentsA recent report found that nearly a third of marketers prefer search engine optimization as a marketing medium above all others.
MerchantCircle and Reply.com polled 2,500 marketers, and found: more than 30% of them prefer SEO, around 20% stuck with traditional ad media, and approximately 18% said that none of the channels were their top choice.
SEO can be the first preference for several reasons. Primarily, SEO can reach out to a wide market. To top that off, it is very cost-efficient. However, the campaign demands a lot of work—daily updates and monthly adjustments. Not to mention, the competition for keyword dominance is very difficult.
Still, these figures support the fact that SEO is now a big part of the marketing picture in general. Big companies can no longer ignore it and small companies need to use it.
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