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Measuring mobile Google PPC through ValueTrack parameter
Published on July 26, 2010 by David Castillo · 2 CommentsCompanies that use Google’s pay per click (PPC) service now have a way of tracking the performance of their PPC campaigns.
Miles Johnson wrote a post on the Inside AdWords blog, saying that ValueTrack parameter is now an available option for PPC campaign managers.
This allows advertisers to determine the source type for clicks that arrive through their PPC campaigns.
Previously, ValueTrack was used to differentiate advertisements that appear as sponsored links and those that appear on websites through AdSense.
Now, the parameter can also be used to identify when a site visitor arrived after clicking an ad display through a mobile device.
Source: ClickThrough
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