Measuring SEO will be crucial in 2012
Published on December 21, 2011 by David Castillo · No CommentsWhile most companies can measure the success of their e-mail marketing campaigns, some have struggled to gauge search engine optimization and social media marketing campaigns.
These three marketing channels are the most popular ones on the web. Current metrics, like bounce rates and traffic, are no longer enough for some online marketers. Figures need to be examined more to identify correlations, which can lead to campaign improvements and growth.
The standing problem is more or likely to lead to the creation of new measuring systems for SEO campaigns next year.
With better metrics, campaigns will be able to make more informed decisions and adjustments.
Social media is another area that is hard to measure. According to sources, online companies want the capability to measure off-site interactions in different platforms.
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