According to Andrew Goodman, the trends in search marketing and search engine optimization (SEO) will force marketers to adapt online options for their companies.
Goodman, who recently wrote a guest column in Search Engine Land, said that SEO experts are being risk-aversive to the “black swan” phenomenon. This term is used to describe events that end an online marketing effort in one swoop.
The main advice of Goodman is to create aggressive new keywords for 2010. This will allow search engines to find untouchable search targets. Goodman says that Bing—with its pending deal with Yahoo—is set to have a good year.
Source: Search Engine Land

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