More SEO on Facebook

Facebook is no longer just a social networking site. It is now being used by businesses to promote their products and services. But having a profile isn’t enough nowadays. Businesses need to apply search engine optimization (SEO) techniques to reel in browsers.

According to Search Engine Land’s Marty Weintraub, optimizing a Facebook page has become increasingly important, especially now that the company ahs purchased friendFeed.

Plus, the site as also launched a new real-time search feature, which means that SEO for the page has expanded. This also means that the benefits for businesses could increase, especially if they know where to place their keywords on their profiles.

“As always in social media marketing, leveraging friends’ (and your own) recommendations, without being a spammer, is sticky business,” writes Weintraub.
“Follow the timeless axioms of social media participation. Give more than you take by contributing unselfish & recurrent content recommendations for others to consume. Be holistic in how you promote your own content and (as always) think in terms of supporting the community first.”

Real-time results hold a bright future for SEO campaigns.